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Buh Bye Barbie and Ken

NEW YORK — One of America's most famous couples is calling it quits. Are you sitting down?

After 43 years together, Barbie and Ken (search) — as in the dolls — have decided that breaking up is hard to do, but do it they must.

Since they're dolls — and famous — Barbie and Ken had no direct comment about their split at the International Toy Fair (search), where the bombshell was dropped. The news predictably came from their spokespeople during a press conference Thursday.

"This is an announcement we thought we’d never make," said Barbie’s publicist, Ken Sunshine (search). "I will confirm that Ken and Barbie are going to go their separate ways."

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I was one of the biggest Barbie players as a kid but I will be the first one to say, WHO CARES? Does Mattel actually take themselves that seriously that they have to make Barbie and Ken "break up?" What's worse is that every news source that reports this "story" compare Barbie and Ken's breakup to Ben and J-Lo. Once again- I couldn't care less about them either- but at least they are REAL PEOPLE. I am assuming that the only people who care about this news are people who have websites like this and this.